sandy
Registered Member
Good article in today's paper on Hyundai, highlighting the new Sonata as well as some interesting observations about the company's marketing strategies. I like the writers concept of Hyundai building a "luxury ladder" with the Sonata being the bottom rung...climbing to the Genesis and the Equus. Get all those aspirational folks young and keep them within the brand over time....maybe.
Go to:
wsj.com/lifestyle.........then find and click on the article
Go to:
wsj.com/lifestyle.........then find and click on the article
