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» 2015 Hyundai Sonata plays a more mature tune
Apr 16, 2014 - 7:00 AM - by Hyundai Genesis
Filed under: New York Auto Show, Sedan, Hyundai



Hyundai's new North American CEO Dave Zuckowski pulled a silky sheet off of the redesigned 2015 Sonata here at the New York Auto Show, ushering in not only a new era of domestic stewardship for the company, but also a new, more mature design direction for its mass-market vehicles.

Though we've already seen the striking sedan in a wealth of recent photos, seeing the car in person confirmed that Hyundai has another hit on its hands. The Sonata employs the Korean automaker's new "Fluidic Sculpture 2.0" design language, which we already witnessed in the new, much lower-volume Genesis. Hyundai describes the language as being more dignified, respectable... [Read More]
» 2015 Hyundai Genesis Racks Up Really Specific Award
Apr 12, 2014 - 10:08 PM - by TorqueNews

The hits just keep coming for the 2015 Hyundai Genesis that debuted to the media last week in Arizona and is now on sale at dealers. This award is one of the most specific you're going to ever read about.

Written by Keith Griffin of TorqueNews and published at
http://www.torquenews.com/hyundai

Ace Metrix, a leading provider in television and video analytics, said the 2015 Hyundai Genesis spot was the second most effective advertisement in the year’s first quarter of the Super Bowl. “Dad’s Sixth Sense” earned 706 points on the Ace Metrix scale, making it the third highest scoring ad of all time, according to the firm.

In fact, Hyundai was only bested by a Microsoft commercial. It was so effective that 10 weeks later, I have absolutely no recollection of that ad.

But I do recall the Hyundai Genesis ad. (Click here to watch the ad.) As Hyundai recounts, “'Dad’s Sixth Sense' dramatizes the near misses and breathtaking saves of everyday parenting. The action follows a young boy as he grows up, and Dad is there for him again and again. The commercial culminates with a final breathtaking save – only this time, it’s the all-new 2015 Hyundai’s Genesis that has the young man’s back. The... [Read More]
» TorqueNews.com's Patrick Rall Says the 2015 Genesis Will Challenge Ultimate Title
Apr 10, 2014 - 7:50 PM - by TorqueNews

Managing editor of TorqueNews Patrick Rall last week test drove the 2015 Hyundai Genesis and says this new vehicle will challenge the Ultimate Driving Machine Title. Pretty exciting.

This story is originally published at TorqueNews and reprinted from
http://www.torquenews.com/106/2015-h...-machine-title

The Hyundai Genesis has asserted itself as a high quality luxury sedan with an affordable price, but with the introduction of the 2015 Genesis sedan, the Korean automaker has a car that can truly stand up with the best that Germany or the US have to offer.

Hyundai has spent the past few years showing that not only can they offer high efficiency, low cost vehicles for the masses, but they can also provide an incredible luxury sedan – a point which is crystal clear after just a short time driving the 2015 Hyundai Genesis. While the first generation Genesis sedan was very impressive, it still fell a little short when being compared to the likes of the BMW 5 Series. The first generation Genesis sedan offered luxury amenities and powerful drivetrain options at a stunning low... [Read More]
» Which Interior is Better Genesis or Equus?
Apr 10, 2014 - 3:13 PM - by TorqueNews

Do you think the new Genesis has a better interior than the Equus? Genesis could, in my opinion be a very good contender for this.

Originally reproted by Keith Griffin of TorqueNews.
http://www.torquenews.com/108/equus-...nusual-element

The 2014 Hyundai Equus underwent a refresh in the summer of 2013 that appears to be paying off with the receipt of a major accolade. But what's most amazing is why the luxury sedan won the award.

For 2014, Ward's Auto has proclaimed that the 2014 Hyundai Equus was named to this year’s “Ward’s 10 Best Interiors” list by the editors of WardsAuto.com. The Equus is in some pretty good company, including Chevrolet Corvette Stingray, Chrysler 200C, GMC Sierra Denali, Jeep Cherokee Limited, Kia Soul+, Mazda3, Mercedes-Benz S550, Rolls-Royce Wraith and Volkswagen GTI.

What's so special about the Equus? Turns out the editors at Ward's were most impressed with its rear seat. My nine-year-old daughter would agree. She's the Equus the Korean limo.

“The Hyundai Equus Ultimate has everything you would expect from a $120,000 ultra-luxury car, for about $50,000 less,” said Drew Winter, editor-in-chief,... [Read More]
» 2015 Hyundai Genesis
Apr 08, 2014 - 12:10 PM - by Hyundai Genesis
Filed under: Sedan, Hyundai, First Drives, Luxury



Hyundai grabbed our attention with its first-generation Genesis. Now, with this second-gen model, the company's job is to keep it. The 2015 Genesis, known internally as "DH," wisely follows in the footsteps of its predecessor, a model that showed the automaker's naked ambition, putting it on the map of not just bargain hunters, but the upwardly mobile, too.

The outgoing Genesis proved Hyundai was capable of producing a premium car of superior quality, complete with a plush interior, handsome looks and a relatively sporty driving demeanor, all for the sort of cut-rate price the brand built its reputation on. The first Genesis worked wonders for expanding Hyundai's allure, opening it up to all kinds of new car shoppers who previously... [Read More]
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