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» Official Press Release: Hyundai Motor Launches New Global Luxury Brand, 'Genesis'
Nov 04, 2015 - 1:32 AM - by Hyundai Genesis

- New 'Genesis' brand will compete with the world's leading luxury car brands
- Six-model line-up begins roll-out from December catering for 'new luxury' customers, delivering personalized and human-centered experiences
- Refined performance, athletic elegance in design and human-focused innovation will elevate the Genesis brand

November 4, 2015 - Hyundai Motor has announced an all-new global luxury brand Genesis that will deliver 'human-centered' luxury through a range of new models that feature the highest standards of performance, design and innovation.

Created for a new generation of discerning consumers, Genesis will be a stand-alone brand that operates alongside the company's popular Hyundai marque. Capitalizing on its success in the fast-growing global car market, Hyundai Motor will launch six new Genesis models by 2020 and will compete with the world's most renowned luxury car brands.

The Genesis brand seeks to create a new definition of luxury, one that will provide a new platform for future mobility centered on people. By anticipating human needs at every touch point, Genesis models will embody four key aspects: Human-focused innovation, refined and balanced performance, athletic elegance in design and hassle-free customer experience.

... [Read More]
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