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» Hyundai Premieres "Vision G" Coupe Concept at LACMA
Aug 13, 2015 - 12:06 PM - by Hyundai Genesis

Hyundai Motor America revealed the “Vision G” Concept Coupe to a select group of media at the Los Angeles County Museum of Art (LACMA). The concept was described as Hyundai’s inspiration for its family of future premium products that promise luxury, performance and style with the value and responsibility that is the foundation of Hyundai’s brand.

“The concept was designed with coordinated input from Hyundai design studios around the world, but was led by our team here in the U.S.,” said Peter Schreyer, Hyundai’s president and chief design officer. “The design is our interpretation of the idea that Hyundai breathes into all of its vehicles – a DNA that balances design and performance with the idea that you don’t need to be over the top in terms of glitz and stereotypical luxury cues.”

During the design process, Hyundai’s team of designers centered their work on the notion of “chivalry” – a word they felt best defined the idea that one doesn’t need to shout to be noticed and respected. “Vision G” is purposefully understated, despite its size and dramatic lines. One example of this respectful luxury – and a nod to the self-sufficiency of the driver – is a technology that automatically opens the door as if being opened by a valet. ... [Read More]
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